A local financial institution hadn’t updated its processing system since 1985. Yes, you heard me, 1985.

The upgrade was going to cause some serious service disruptions including slower processing and no service on Friday, April 1, as the conversion began.

To maintain clear communication with its members throughout the process, the financial institution’s project team requested a unique look for all project-related pieces. The look would stay within its brand but be different from other materials to alert members to its special message.

The project team also asked us to highlight innovation, one of their core values. We were happy to comply. Yes, it was indeed time to innovate.

Conversion letterhead and envelope

A flyer mailed to members

This flyer gave members detailed information about the conversion including branch closures, service disruptions as well as tips for working around the upcoming inconveniences.

Printed pieces included a statement insert, a flyer, a postcard for Quicken users and a teller handout, all outlining what to expect during the conversion.

In-branch messaging

These graphics were mixed in with the other promotional messages that rotated through on plasma screens inside the branches. They informed members of the expected disruptions and a few ways to work around them.